Goal
Update landing page to attract more potential advertisers
What We Did
Rebuilt heading structure for SEO
Optimized title tags and meta descriptions
Expanded content around advertising-related search topics
Aligned page content with search intent
Before: January 2026
1
1st Position
Ranking
church bulletin advertising
54
New Users
$231
Monthly
Value
After: July 2026
5
1st Position
Rankings
bulletin advertising
church ad
church bulletin advertising
advertising church
church advertising
167
New Users
$320
Monthly
Value
Takeaway
More advertisers are finding LPi through search!
The Advertising Solutions page optimizations increased new users by 209%, grew non-branded traffic by 80%, and expanded #1 rankings from 1 to 5.